Monday, December 30, 2019

Essay about Marxism and the Fall of Willy Loman in Death...

In post-Depression America, the United States endured internal battles in political ideologies between capitalists and Marxists, which is the focus of Arthur Miller’s play Death of a Salesman. According to Helge Normann Nilsen, author of â€Å"From Honors At Dawn to Death of a Salesman: Marxism and the Early Plays of Arthur Miller,† the Great Depression had a profound impact in forming the political identity of Arthur Miller: â€Å"The Great Depression created in him a lasting and traumatic impression of the devastating power of economic forces in the shaping of peoples’ lives† (146). This lasting effect on Miller is embodied in the character of Willy Loman, an unsuccessful salesman whose life collapses from the strain of his competition for†¦show more content†¦The â€Å"vagaries of capitalism† are rooted foremost in materialism and insatiable greed, qualities that are clearly displayed in the character of Willy Loman. As Miller related in a public interview, at the time of the Great Depression, â€Å"The main subject of conversation was money†¦How do I get some, more or less honestly† (â€Å"Miller on America† 13). Inspired to combat the forces of corruption and avarice in American free market society, Miller set out to write Death of a Salesman. Concerned for the future of America, specifically out of fear of fascism, Miller campaigned for reforms in free market society: â€Å"Then Mr. Hitler arrived†¦either capitalism was at its end or it would take tremendous revisions to survive†¦if capitalism ended in fascism, something profound had to change, and not only within the views of the left† (â€Å"Miller on America† 13). Miller’s play can therefore be interpreted either as an attempt to convert Americans to the system of Marxism, or as a message to capitalists that corruption and greed must be avoided at all costs if America is to remain intact. The debate among critics as to the true intentions of Miller in Death of a Salesman extends beyond the character of Willy; readers and critics alike find the character of Charley to be both enigmatic and useful when examining Miller’s criticisms of capitalism. According to Nilsen, Miller designed his characters in a way that reveals the corruption of the American free market. She states: â€Å"He portrayed hisShow MoreRelatedKing Lear and Death of a Salesman Essay672 Words   |  3 Pagesa patriarchal society. Whilst, Arthur Miller uses the characters in ‘Death of a salesman’ to show the failure of the ‘American dream’ during the â€Å"golden era† of America in the late 40’s. The ‘American Dream’ was a set of ideals which suggested that anyone in the US could be successful through hard work, and had the potential to live a happy life. The sense of the deterioration in the equality of opportunities links to the fall in power and hierarchy in King Lear. Arudanthi Roy, however, uses herRead MoreStruggles and Tensions in Death of a Salesman by Arthur Miller and Fences by August Wilson1437 Words   |  6 Pagesand the situations they face are important for the building of the plot and mai ntaining the attention of the audience. In Death of a Salesman by Arthur Miller and Fences by August Wilson, the main characters of the plays face struggles which move the plot along, while adding anticipation and excitement. Willy and Troy face struggles internally and externally with society. Willy struggles with failing business, while Troy struggles with feelings of being segregated form society. Both men also faceRead MoreMarxism : The Theory Of Marxism2245 Words   |  9 PagesKeith Nunez May 5, 2014 ENG 390 Final Marxism The theory of Marxism was founded on the ideas created by Karl Marx, he stated that materialism has become part of our nature and that it has created grounds on how we live in our reality. Marxist criticism argues that literature shows a reflection on reality, specifically how the power of social institutions have affected not only the economic world but the mind and ideals of society. Through literature we can see the mental difference in characters

Sunday, December 22, 2019

APPLICATION OF QUALITATIVE METHODS IN HOTELS` CUSTOMER...

APPLICATION OF QUALITATIVE METHODS IN HOTELS` CUSTOMER LOYALTY MANAGEMENT STRATEGIES Lisa Galina, PhD candidate Free International University of Moldova ABSTRACT Our society is constantly changing and these changes have an impact not only on our buying habits and consumption but also on the hotel companies that must constantly adapt to meet new customer requirements. When performing market research to determine customer loyalty strategy, hotel marketers are often faced with questions that require application of both quantitative research methods and deep knowledge coming from unstructured qualitative approaches. Subsequently, the quantitative approach is used to design and test an instrument for web-based service quality†¦show more content†¦2) Although focus groups are conducted under controlling, can easily appear new ideas being encouraged by the more open environment. 3) The possibility of observing genuine reactions of respondents 4) Both focus groups can be very flexible and allows individuals to express their opinions freely. 5) Deeper understanding of the views and new perspectives. 6) The information received from the interviews is much deeper, often very detailed and rich. When it comes to market research qualitative versus quantitative market research, there are a lot of factors that determine what really differentiates them. This makes it important to choose the appropriate method of service and the agenda. For choosing the correct method for market research in order to establish customer loyalty strategy below are presented some tips to guide decision: A. it will be used the qualitative market research when: - it requires explanation and exploration of quantitative studies - determine the essence of the problems encountered - to better understand the respondents and their intentions - to get feedback and opinions authentic and unspoiled B. It will be used the quantitative market research when: - it requires large marketing studies - identify desired market share of the company and of the course of its action - will gather information to apply them in statistical analysis company - will opt for a faster and more conclusive research. As the hospitality industry isShow MoreRelatedInternational Hospitality Industry With A Focus On Palm Tree Boutique Hotel3484 Words   |  14 Pagesexperience from customers. Businesses these days are partially dependent upon certain advanced technology according to the need of the business to improve their operations and strengthen their business portfolios. This proposal focuses on a research problem which has been discussed within the context of international hospitality industry with a focus on Palm Tree Boutique Hotel in Maldives. 1.1 The company The Palm Tree Boutique Hotel The Palm Tree Boutique Hotel is a premium hotel located in theRead MoreMeasuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal3597 Words   |  15 PagesMeasuring Effectiveness of Customer Relationship Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products .increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats andRead MoreImpact Of Online Marketing On Hospitality Industry4075 Words   |  17 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2.3 Social Media †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 2.4 Apps and Mobile Devices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) †¦..†¦Ã¢â‚¬ ¦ 7 3.1 Key Facts that regulate the Global Online Service in Hilton Hotels †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.. 8 4. Effectiveness of Online Marketing in Hotels Business †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 9 4.1 Advantages and Disadvantages of Online Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 9 4.1.1 Advantages of Online Marketing Read MoreMarketing : Marketing And Online Marketing4541 Words   |  19 Pages Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 1. Marketing and Online Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1.1 Marketing Definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 1.2 Online Marketing Definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2. Online Marketing Tools †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.1 Search Engine †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreTotal Quality Management (Tqm) in Hospitality Industry: a Study of the Application of Tqm in  a Hotels  Engineering Department and Its  Effects on  Hotel Performance18578 Words   |  75 PagesTotal Quality Management (TQM) in Hospitality Industry: A study of the application of TQM in  a hotels  engineering department and its  effects on  hotel performance By Mark Chan A DISSERTATION Submitted to The University of Liverpool in partial fulfillment of the requirements for the degree of MASTER OF Project Management 2011 A Dissertation entitled Total Quality Management (TQM) in Hospitality Industry: A study of the application of TQM in  a hotels  engineeringRead MoreDefinition of Business Research6895 Words   |  28 PagesDefinition of Business Research Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Several steps are necessary when conducting business research; each step must be thoroughly reviewed to ensure that the best decision is made for the company. * Product Analysis Product analysis is the first step of business research. Companies must find a product that meets or exceeds consumer demand, or the productRead MoreImportance of Training in Catering Industry5186 Words   |  21 Pagesresearch aim is mainly to identify the importance of training requirements in catering industry and to identify the benefits of it. Research Question aims to find what all successful training and development programmes or schemes are adopted by the management in catering industry to motivate the employees of a company and also to improve the performance of the overall organisation with the help of total work force employed. The three important research questions will be: 1. What are the benefitsRead MoreStrategic Management5979 Words   |  24 PagesTable of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFERead MoreInternet Banking16942 Words   |  68 PagesWorld Wide Web some organizations and other companies are handling the management of the system and the administration of the World Wide Web. There has been contrasting views with respect to electronic commerce, however it needs to be noted that Electronic commerce is a structured method with the use of different methods and technologies for undertaking the business activities in a global arena which includes different methods like business-to-business (B2B) and second more famous is business-to-consumerRead MoreHedonic Pricing of Hotel Rooms5673 Words   |  23 PagesWillingness to Pay Extra for Love in Paris: A Hedonic Approach to Pricing Hotel Rooms in Paris ------------------------------------------------- ABSTRACT Purpose – This study aims to investigate the impact of a variety of hotel amenities on the rates charged for hotel rooms in Paris Methodology/Approach – The authors employ a hedonic pricing method and use online data obtained from 128 hotels from TripAdvisor.com and the hotels’ respective homepages Practical implications – The findings can maximize

Saturday, December 14, 2019

Online classes Free Essays

Online classes are important for Contemporary American Culture because it more convenient for a variety of students who are pre-occupled with other aspects of their lives, also because you can receive a broader perspective from teachers all over the world. You’ll benefit from a flexible schedule, which Is helpful for people balancing education with work and family life. Sometimes classes arent available at a time convenient for studentsdue to their other responsibilities. We will write a custom essay sample on Online classes or any similar topic only for you Order Now Allows to receive better grades because you learn at your own pace. Classes are more cost effective. You can receive a wider range of perspectives because now you are able to receive education from teachers’ worldwide. As noted in an article from Franklin University â€Å"Instructors have noted an Increase in a more diversified student population In their classes. † Teacher can be anywhere atb anytime which would allow them to share different experiences with their students. As more technology has become available in man), parts of the globe, a new type of student population has emerged. The traditional student image of higher learning has been somewhat limited in many countries, but given the impact of the Internet, his traditional â€Å"student body† has changed. Rather than being limited to regional demographics, the student body for educational institutions offering online courses has changed drastically. In fact, these online courses have started yet another chapter in the history of education, known as virtual learning communities. While online instructors may start out teaching students from local areas, this particular opportunity has been changing over the past decade. In fact, many online instructors have noted an increase in a more diversified student population in their classes. Further, they have realized the need to update their teaching skills, practices and strategies in order to accommodate the changing needs of the learners in the classroom, as well as updating their own teaching portfolio. This paper will provide a brief overview of current recruitment and hiring methods used in the traditional hiring versus online hiring of educators. Also, this paper will address the growing concerns of current traditional teachers as they approach the decision to transition over to online learning and how to obtain proper online instruction. Finally, this How to cite Online classes, Papers Online Classes Free Essays This online class has helped me in some ways as In learning new techniques of how to explain In more detail of what I am trying to write about. I have struggled with this online class too and think I would have benefited more going to actual class. I believe I struggled with learning many of things because I learn better when I am one on one with a teacher. We will write a custom essay sample on Online Classes or any similar topic only for you Order Now The Argumentation paper was fairly simple, but hard to explain many details. I believe I learned many of things and struggled with many of things from online classes, but overall I believe I did k with most of the papers. I learned many of techniques of explaining In detail of what I was writing about. However, I have always struggled with explaining In good detail with many of things in my life. It’s something I will continue to work on so I can become a better writer. I use to love to write when I was younger and I have high hopes I will love it again. I tried to use grammar in a more proficient way this time around. I believe I Just lost touch with writing and I am Just playing catch up togged that good technique back. I believe I need to keep working on better details of what I am trying to write about. I ill have It all In my head and when I go to type It; I usually don’t get It to come out the correct way. I wish I could have been able to actually go to classes in the college instead of online classes, but it doesn’t suit my life at this time. I believe I would have strives in a classroom and wrote many of wonderful things. In my house there are Just to many distractions and it makes it difficult to type a good paper. I try to teach my daughter how Important quiet time Is when you have to read or write. She comes to me and says all the time she understands how hard It Is to think and have a clear mind with castrations. In a classroom setting there seem to be fewer distractions than at a home setting. One on one attention from a teacher would have been great to learn even more things to help me to become a better writer. The Argumentation paper was somewhat difficult to me to get the words out on paper as I wanted them. I found it difficult to explain in details once again. It was also somewhat difficult to argue what you’re talking about. I want to learn how to write a good Argumentation paper with good details. The grammar and punctuation don’t get me as bad as the explaining in details in my Essays. Once again I believe most of that comes from distractions at home. If I would have had more time I probably would have found somewhere quiet to type my papers. When there are many of things going on in your life it is a great distraction in one’s work and accomplishments. I really enjoyed learning new things In this online class. I had many of ups and downs throughout class, but overall I feel I had more positive outcomes. I learned how to become a better writer. I learned how to type a better Argumentation Paper and get the points across better. Pop one day I can set aside distractions and find a calm place to read and write. I really enjoyed the ups and downs throughout class because it taught me many of deferent techniques and how to become a better writer. This online class has helped me in some ways as in learning new techniques of how to explain in more detail of what I am trying to write about. I have struggled I learned many of techniques of explaining in detail of what I was writing about. However, I have always struggled with explaining in good detail with many of things ouch with writing and I am Just playing catch up to get that good technique back. I will have it all in my head and when I go to type it; I usually don’t get it to come out how important quiet time is when you have to read or write. She comes to me and says all the time she understands how hard it is to think and have a clear mind with I really enjoyed learning new things in this online class. I had many of ups and and get the points across better. I hope one day I can set aside distractions and find because it taught me many of different techniques and how to become a better How to cite Online Classes, Papers

Friday, December 6, 2019

Risk Management Diploma in Business Management

Question: Discuss about theRisk Managementfor Diploma in Business Management. Answer: Assessment Activity 1 Part A Significance of reviewing existing risk management process, procedures, and requirements at the commencement of this process: Starwood Hotels Resorts Worldwide, Inc is one of the largest hotel industries in the world. According to McNeil et al (2015), before implementing strategies, the management needs to relate the procedures and requirements with the current situation for a positive outcome. Therefore, it is important to review the process that Starwood Hotels Resorts Worldwide, Inc follows in risk management. As opined by Chance and Brooks (2015), risk is associated to different areas within an Organization such as business, financial, and operational. If one of the sectors collapses, the entire organization collapses too. According to Lam (2014), the reasons that outline the significance of the assessment are the following: Existing risk management process is important to analyze to understand if the management has identified the risk properly or not It helps to understand whether the employees are able to fight the risk factors or not. It brings out whether the external stakeholders are supportive or not. If the process shows any positive outcome, the management team can continue with the process in future situations. Alhawari et al (2012) outlined that the management should focus on available time and resources, views of the stakeholders, risk perceptions, and the legal and regulatory necessities that can be applied. Importance of Identifying the Scope of Risk Management: Pritchard and PMP (2014) opined that the areas that should be analyzed to define the scope for risk management are the following: Risk management objectives Goals Tasks Resources Sub-phases Budget Schedule Once the management decides to chalk out the strategies for risk management, the strategy maker should define the scope for it and the limitations of the scope. According to Hopkin (2014), it helps in following ways: It helps to find out the risk management activities that have been carried out so far. It helps in developing a structure to initiate and control the risk management activities. It develops the basic knowledge about the organizational objectives. It helps in defining the criteria based on which risk will be analyzed It is useful in defining the components present in the structure that identifies and assesses risk management process. It is helpful to understand the environment in which the objectives are set. Review of Specific Type of Documentation for Establishing Risk Context: As opined by Teller et al (2014), risks are assessed based on some criteria and the context establishment involves setting of those criteria. There are different types of documents that are reviewed for the establishment of the risk context. Teller et al (2014) stated that it considers the following: Internal context: objective of the organization, project or activity should be understood. The managers try to find out any professional culture, total staffs, and capabilities of the staffs through assessing the current performance of the organization. External context: The managers try to find out the perceptions of the external stakeholders about the organization. Shareholders, investors, and customers are taken into consideration. Risk management context: The limits and scope of any activity is considered in this context. For example, risk analysis of a new project should involve the identification of the parameters to ensure an effective risk analysis. Identification of any legislation and policies are also considered. Develop the risk criteria: It involves the unacceptable and acceptable risk levels. Each activity of the process should determine who can accept risk and to what extent. Define the structure to analyze risk: It includes the categorization of risks which will be managed during the risk management process. Setting of the Risk Management Objective: The organization has analyzed various risk contexts and they have identified from the external context that the shareholders and investors should be considered. Now, the objective is to build a communication between the external stakeholders and the management of the organization. According to Haimes (2015), they should be encouraged to believe that the company has all the knowledge about the potential risk factors, therefore, the external stakeholders should believe in the organizations ability to manage risk. Haimes (2015) opined that the company should identify the risks by answering the following questions: What can happen? How can it happen? Why could it happen? According to Haimes (2015), risk may increase if the shareholders and investors do not rely on the companys ability to prevent crises. Therefore, the objective should be to gain their confidence. Then the managers can evaluate the risk and treat the risk properly. Significance of Gaining Support of the Employees for Risk Management: According to Bromiley et al (2015), the participatory approach is significant to assess the employees who are responsible for working individually and together to achieve the organizational objective. Sadgrove (2016) has found that in Starwood Hotels Resorts Worldwide, Inc risks may arise from various elements such as the ventilation and air conditioning system, electrical systems and heating, exhaust fans, water supply failure, use of pyrotechnics, laundry facilities to point out some. The employees are responsible for maintaining the facilities that Starwood provides to its customers. Therefore, their needs should be taken into consideration if the management is willing to prevent crisis situations. If the employees are given the knowledge about potential risk factors and if they are involved into the risk management process, they will ensure the safety of the customers. Also, they will work cooperatively with the organization. Risk Management Plan: Scope: Hazard free and customer friendly environment can be achieved. Internal and external stakeholders priority ranking: Some employees should be given the knowledge about how to use fire extinguishers properly. However, the external stakeholders have no issues right now. Political, economic, social, legal, technological, and policy context: Starwood is a renowned hotel and they have their headquarters in United States. At present, they have no political or economic issues. The management should focus on the technological advancement, which also involves time-to-time maintenance of the equipments. Goals and objectives for scope areas: The objective is to satisfy the customers and provide them with good facilities. Therefore, the technical aspects will be taken into consideration for an improved condition. Success factors: Starwood has a good reputation and all their external and internal stakeholders are willing to cooperate. Therefore, the objectives can be achieved. Communication process with all: The management team of Starwood will organize training for their employees to make them able to handle all equipments properly. They will make a corporate film that includes the visual description of how to use technology fruitfully. Part B Process to be highlighted The steps are the following: Identify the risks: local government issues, high competition level, and low financial profit in the Victorian market Analyze the risk: Identified political, economical, operational risk factors can create a crisis that may harm the companys business in Victoria. Evaluate the risk: All the risk factors are acceptable. Therefore, the senior management should try to develop their external relations, should try to develop product quality for better profit and understand the environment and condition of Victoria where the company is operating. Treat the risk: political condition should be given the highest priority; otherwise, they will not be able to continue with their business Review the risk: At first, try to rectify problems and if they are not solved easily, try to take necessary measures Senior Managements Responsibilities: The senior management could have thought that the financial aspects are not the only issues here. Competition can generate from poor operational and managerial level too. As Vazquez (2014) opined even, the political aspect should not be overlook because of the involvement of government issues. However, it is the political unrest that caused the shutdown of the stores. Perhaps, the organization did not paid attention to what the employees perceived about the risk factors. The company failed in selecting the proper context of the risk and also limited their scope. Risks, however, can emerge from any external or internal factors. References: Alhawari, S., Karadsheh, L., Talet, A.N. and Mansour, E., 2012. Knowledge-based risk management framework for information technology project.International Journal of Information Management,32(1), pp.50-65. Bromiley, P., McShane, M., Nair, A. and Rustambekov, E., 2015. Enterprise risk management: Review, critique, and research directions.Long range planning,48(4), pp.265-276. Chance, D.M. and Brooks, R., 2015.Introduction to derivatives and risk management. Cengage Learning. Chapman, R.J., Operational Risk Management.Simple Tools and Techniques for Enterprise Risk Management, Second Edition, pp.267-308. Haimes, Y.Y., 2015.Risk modeling, assessment, and management. John Wiley Sons. Hopkin, P., 2014.Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Lam, J., 2014.Enterprise risk management: from incentives to controls. John Wiley Sons. McNeil, A.J., Frey, R. and Embrechts, P., 2015.Quantitative risk management: Concepts, techniques and tools. Princeton university press. Pritchard, C.L. and PMP, P.R., 2014.Risk management: concepts and guidance. CRC Press. Sadgrove, K., 2016.The complete guide to business risk management. Routledge. Teller, J., Kock, A. and Gemnden, H.G., 2014. Risk management in project portfolios is more than managing project risks: A contingency perspective on risk management.Project Management Journal,45(4), pp.67-80. Vazquez, R., 2014. Five steps to a risk-savvy culture.Risk Management,61(9), p.10.